General Articles

DAT.2 How to make fitness content for instagram that reaches your ideal customer

What defines ‘good’ instagram content in the fitness industry It’s a changing topic but we go over some of the things that consistently work whatever the new trend is. Watch or listen to learn how to make great fitness content for instagram that speaks directly to your ideal customer and gets them engaging with your […]

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Episode 54 – Bodybuilding Now and Then with Matt Tofton

In this episode we talk to competitive bodybuilder Matt Tofton who is a champion amateur bodybuilder with multiple competitive wins and placings in both national and international events. We discuss: How has bodybuilding changed since Tom and Paul competed? What is the current state of coaching for prep in the current bodybuilding scene? What are

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