Tell More People To F*** Off – It Will Make You A Better Coach

Share this article

You're probably saying 'YES' too much

Have you told enough people ‘NO’?

Chances are as a coach you haven’t.

Because it’s in our nature as coaches to want to help people.

So we want to say yes to people when they ask for our help.


The trouble is, saying yes often means you are saying no to things that can move you forward with your business.


Think about this,

How often have you

  • Taken on a client who you know is less than your ideal client, knowing it will be more hassle and stress?
  • Agreed to change the way you provide your coaching for the one person who doesn’t like the way you do it?
  • Had a meeting with a client outside your normal hours because they can’t make your normal provided times?

We’ve all done it

  • Sometimes it’s down to the belief that if we don’t then we will lose money through a lost sale.
  • Other times it’s because the person is so insistent that they can’t do what you’ve asked them to.

I get that

I’ve been there.


But the problem is that when you do that, you compromise your terms of business.


So it’s a lot easier to say yes to the next person who asks.

Soon enough you’re having meetings at 7pm at night and missing story time with your son.

I’ve been there.

Until I put in absolute non negotiables to not do client calls outside my scheduled hours.

This is the issue

By saying ‘Yes’ to one thing you’re saying ‘No’ to another


In this case I was saying ‘No’ to my son that I couldn’t read him a bedtime story that night.


When I look back on it, that was ludicrous.

It wasn’t the clients fault.

It was mine

Because I said I could do that time as they were in a distressed state.

It could have waited till the next day.

Plus because it was a problem they needed help with they should have fit into my schedule.


This is an inherent problem with coaches that they let the client dictate their schedule.


  • They are doing calls all over the place, leaving them no room to develop their business.
  • No time to themselves to relax and unwind
  • No time to train and focus on their own health.

I’m sure you can see where this is going.

You often won’t see this yourself.

It takes someone else to point it out.

I’ve seen it numerous times with people I work with.


When I coached people for physique development, I’d see it all the time in business owners.  Letting meetings get in the way of their health and family.


Now I’m seeing it with coaches and gym owners I work with.


Be selective about who and what you say yes to.


  • I’m not saying be a grumpy selfish troll who never helps people out.
  • But don’t be a simpering ‘Yes’ man/woman who puts everyone else first.


Helping others should never be at your own expense.


I mean expense not only in a monetary term, by all means help out but not if it stops you eating yourself.


Plus saying ‘No’ to some people means that others, many more possibly, can benefit. 

Don’t have that ‘5 minutes of your time’ 2 hour brain pick with the person that never implements your advice. 

Instead film a YouTube video addressing the problem. You can share that with thousands.

  • Spend your time wisely and productively.
  • Set clear boundaries and non negotiables.

You’ll end up being more productive, help more people and maintain your energy.

Watch a short video here about this:


>>>Watch Video<<<<


Watch the full video about building good habits for online coaches here

How Fit is your fitness business?

Take this quick test and find out where you’re strong and what needs work

Like this article?

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest
Email to someone

Latest Podcasts and Articles

32. Does a Discount Mean Devaluing Your Coaching?

discounts run the risk of devaluing your coaching When should you offer discounts for your coaching? Should you ever offer discounts? Discounts run the risk of devaluing your coaching price.  Just like the DFS sale is always on, if you’re always offering discounts your price to value plummets. So how can you create an offer

Read More »

31. How You Put People Off Working With You

Things Online Fitness Coaches Do To Repel Clients That They Don’t Even Know They Are Doing You want to get more online fitness clients? But you’re not getting many leads for your coaching? Maybe you’re doing something that’s pushing them away. In this podcast, we discuss the common mistakes coaches make that repel clients, often

Read More »

30. Stop Clients Cancelling For Holidays

A client holiday shouldn’t mean a drop in income for you A big problem for fitness coaches – keeping clients when they will be away for a bit and want to cancel. Are your clients going on a holiday or just enjoying the time off work? Either way they may decide that they don’t need

Read More »

29. Is trying to have a process for everything slowing you down

Process procrastination Gurus seem to have a process for everything. Morning routines Lunch routines Ice bath routines Productivity Hacks Is all that really necessary? Is overthinking and over engineering basic daily routines harming your business? In this podcast you’ll learn what processes we follow in our business and personal lives. We’ll also discuss some of

Read More »

28. Reel Talk – Instagram Reel Strategies

Creating short form videos that attract your ideal customers What are the best practices for Reels at the moment for online fitness coaches? Dan and Tom share what they are currently doing and what’s working for them and their clients. We cover: Scripting content for clearer messaging Ways to create different types of Reels, Shorts

Read More »

27. How to get more clients in a week

Need more clients in the next 7-10 days? Do these things What we would do if we needed to get more clients fast.   Which sounds kind of silly as wouldn’t we always want more clients? So wouldn’t we do these all the time?   These are techniques which we apply to our coaching periodically

Read More »

Leave a comment

How can I help ?

Please fill in this form and I'll be in touch within 48 hours