Do you really need a photo of people in their pants?
How do you get social proof for your fitness business if you’ve got no before or after pics?
It’s likely that the first thing people think of when they are asked about how to promote a fitness coaching business is the before and after pics
This has been the mainstay of physique or body transformation coaching since the 90s and the iconic Cybergenics advert.
But the before and after pic, while being decent social proof on one hand can actually be a hindrance to attracting new clients.
We discuss why in the video.
There are loads of other ways you can legitimately show social proof that you are good at what you do without a before and and after pic