26. 7 Hours 11 Interactions 4 Locations

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People will only buy when they know, like and trust you

Focussing on short form content could be slowing down your client acquisition and negatively affecting your sales.


In this podcast we discuss the relevance of the 7-11-4 principle and how to use it to grow your fitness business. 


  • Why you need to have a long content strategy
  • How to build trust faster with email
  • Why being prolific is better than being perfect

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